NEW YORK, N.Y. -- 1010 WINS, New York's all-news station, has improved its radio experience for its listeners. Following its addition of HD Radio™, 1010 WINS has leveraged this digital broadcast technology to add an entire new channel of programming that will feature news on the FM side. Listeners with HD Radio compatible receivers will be able to access the new channel at 102.7 FM-HD2. With this landmark announcement, 1010 WINS joins stations across the country that have recently debuted multicast channels.

"With the addition of 102.7 FM-HD2, we will now be able to offer our listeners a greater diversity of music and other content that was simply not possible with just one channel," said 1010 WINS Program Director Mark Mason. "102.7 FM-HD2 also gives us more freedom to experiment with different programming ideas that will push radio in new directions – all to the benefit of our listeners. And the best part is, it's still free. It's a package that you just can't beat."

HD Radio technology allows FM stations to divide their signals into separate channels of unique programming, called multicasts. Multicasting increases the amount of content available to listeners and helps diversify that content with innovative new programming not often found on the air today. For consumers, this will translate into an expanded range of music formats and access to a wider variety of news and information not previously available due to technological limitations of analog.

As with all HD Radio stations, 1010 WINS will remain at the same location on the radio dial. HD Radio receivers will automatically be able to detect the main channel's digital signal and tune it in; HD Radio multicast channels will be accessed in the same manner as other stations. HD Radio receivers can also tune in analog-only stations.

HD Radio products offering multicast capabilities can be purchased online and at selected consumer electronics retailers [insert local stores if applicable]. Companies offering HD Radio multicast receivers in 2005 include: ADA , Alpine, Boston Acoustics, DaySequerra, Eclipse, JVC, Kenwood, Panasonic, Polk Audio, Radiosophy, Rotel, Sanyo, and Yamaha.

Digital HD Radio technology was developed by iBiquity Digital Corporation and is the only digital broadcast system approved by the Federal Communications Commission for AM and FM broadcasting in the United States. It works by transmitting digital audio and data in tandem with existing AM and FM analog signals. In the same manner in which digital technology enabled many new opportunities with CD's, DVD's, cameras, and cell phones, HD Radio technology is doing the same for AM and FM radio.

For more information visit this link: HDRadio.com